Video content is everywhere. 84% of American adults report using YouTube, 83% subscribe to a streaming service, and marketing is shaped by video content. Even traditionally audio mediums such as podcasting are expanding into video. To meet this growing demand, creators are always in search of video production services that can efficiently and cost-effectively deliver high-quality, professional content.
Technology continues to advance as well, equipping creators with the video production services they need to meet shifting industry demands. Entering 2026, Panasonic is at the forefront of the emerging trends — such as AI-powered automation, more seamless remote workflows, and advanced real-time editing — shaping how people create, edit, and distribute content both this year and into the future.
AI-Powered Automation Drives Smarter Video Production Services
Regardless of the industry, any look at emerging trends must necessarily begin with a look at the effects of Artificial Intelligence (AI). Recently, AI has had an outsized impact on the overall economy. In fact, during the first nine months of 2025, AI accounted for 37% of American real GDP growth.
This larger AI trend is also seen across video production. According to Renub Research’s AI in Media and Entertainment Market Report:
- AI Media and Entertainment Market was sized at $26.34 billion in 2024.
- Forecasts expect the market to reach $166.77 billion by 2033.
- The market’s Compound Annual Growth Rate (CAGR) is forecast at 22.76%.
AI is poised to have a major effect on video production going forward. But even now, entering 2026, we can already see early examples of how AI is changing video production.
What AI Means for Content Creators in 2026
For many content creators, AI has initially been viewed skeptically. While there are legitimate concerns when it comes to generative AI and the threats it can pose to UGC creators, video production has always been responsive to new technology. From the integration of sound in film and the adoption of color television to the democratization of video production through affordable digital cameras, creators have consistently integrated new technology and used it to enhance human production.
With that spirit of innovation, Panasonic has implemented AI-powered tools into its PTZ camera lineup and Media Production Suite (MPS) software that can streamline workflows and make productions more efficient:
Auto Tracking PTZ Cameras
An ideal tool for capturing lectures or presentations, AI-powered Auto Tracking automates the movements of PTZ cameras so subjects can move freely without worrying about wandering out of frame. By automatically focusing on and following a subject, Auto Tracking eliminates the need for manual control of cameras, allowing teams to focus on other elements of production.
Facial and Body Recognition
The same AI technology powering Auto Tracking can also be used to easily add visual effects, eliminating the need for complex setups. AI Keying makes it easy to add virtual backgrounds without the need for a traditional green screen. AI Effect Filter allows real-time effects to be placed over the faces of up to 25 subjects, even if they’re moving. And AI Face Crop makes PinP overlays simple through precise facial tracking.
Automated Video Production Services
Dynamic shoots with minimal crew requirements are more accessible than ever through smart automation. Custom zone triggering facilitates automatic switching between cameras/angles based on subject position. Integration with Panasonic microphones can trigger voice-activated camera adjustment. And Advanced Auto Framing provides multiple pre-set framing options without the need for manual camera adjustments.
KAIROS Brings Teams Together for Studio-Quality Remote Production
Another developing trend in video production is the increased need for production teams to be nimble and willing to leave the studio, capturing events where they occur. Of course, consumers still expect studio-level quality from these remote productions. To accomplish this high level of quality while working remotely, tools need to eliminate traditional hardware limitations while allowing instantaneous collaboration with no latency.
Panasonic’s KAIROS Live Production Platform provides all that and more.
Perhaps no event better typifies the remote production capabilities of KAIROS more than the recent broadcast of Beethoven’s 9th during the opening of Expo 2025 in Osaka, Kansai, Japan. One of the world’s largest remote broadcasts, this production combined live signals from 21 cameras and 64 audio channels to vividly bring the awe-inspiring performance of 10,000 vocalists to viewers.
Some of the key features of KAIROS that make such complex and exciting remote productions possible include:
- Fully IP Workflows: The reason so many audio and video devices can be utilized on a single remote production is KAIROS’s support of fully IP workflows. IP workflows eliminate hardware limitations without the need for outside-broadcast vans. This facilitates real-time video and audio transmission, providing the optionality needed to create dynamic content.
- Cloud Integration: Cloud integration allows teams to access production assets remotely, making collaboration simple even when teams are based in different time zones. In addition, KAIROS’s user management feature allows production to silo teams to their areas of expertise, minimizing the likelihood of mistakes during production and easing troubleshooting when issues do occur.
- Scalability: Not all remote productions operate at the scale seen in Osaka. Different core options allow KAIROS users to scale and transition to IP workflows on their own timetable. And features like smart routing make it simple to scale up by eliminating limitations on inputs/outputs.
Live Streaming Made Easy with Real-Time Editing and Broadcast
Viewers value immediacy. This is obvious when you consider the rise of live streaming. Last year, it was already the third most consumed type of online video content, and there’s no reason to expect its popularity to wane. But creating live content, especially without ballooning your production budget, can be a challenge.
This was exactly the challenge faced by NVIDIA GTC 2025 when they wanted to bring their annual flagship event (with over 25,000 in-person attendees) to a virtual audience of over 300,000. How do you capture content across multiple rooms without intrusive and expensive on-site crews, all while managing the event from over 500 miles away? The answer was to combine the automation and advanced live-editing solutions provided through MPS and KAIROS:
- MPS’s automation features allow one operator to control multiple setups. In the case of NVIDIA GTC 2025, that meant one person controlling 20 PTZ cameras remotely.
- Features like Advanced Auto Framing ensure dynamic shooting options are available. These shots can then be edited together instantly through the KAIROS platform.
- Layer-based content creation gives optionality to add live graphics, overlays, and effects to enhance the live viewing experience.
- Multi-platform distribution ensures content can be simultaneously broadcast across multiple channels, such as traditional TV and social media feeds, meeting audiences where they are and ensuring the greatest possible reach.
Panasonic Continues to Innovate Video Production Services to Support Creators
AI, automation, remote production, and live streaming are just some of the trends likely to affect video productions in 2026. Creators continue to innovate, viewing preferences continue to shift, and technology continues to evolve. Through it all, Panasonic will continue to be at the front lines, providing creators with the video production services they need to turn their visions into reality and satisfy their audiences.
Learn more about Panasonic’s video production services.
