Immersive experiences engage and stimulate audiences in a way that is unique. In 2025, to draw an audience, live entertainment needed to offer something that people couldn’t find at home through their devices. Immersive experiences provide that draw, enticing audiences to pay more and travel further than they would for other types of live events.
Some of the most stunning and awe-inspiring immersive experiences of 2025 were powered by the projection and display technology of Panasonic Projector & Display Americas . As constant innovators in the space of projection and display technology, Panasonic served as trusted technological partners for major events across various fields such as art, education, sports, entertainment, and museums.
Today, we reflect on some of the highlights of 2025 while looking forward to our continued partnerships and the innovations Panasonic Projector & Display Americas will continue to power in 2026 and beyond.
Panasonic Powered Stunning Immersive Experiences in 2025
Over the past decade, immersive experiences have continued to grow in both popularity and scale. In 2025, Panasonic projection technology powered some of the largest, most stunning immersive experiences in the country. These exhibitions transformed entire communities into living works of art and showcased the artistic possibilities of projection technology.
Digital Graffiti Transforms a Beach Community into an Open-Air Art Gallery
The white-walled architecture that typifies the Gulf Beach community of Alys Beach, Florida seems almost perfectly designed to serve as the canvas for a projection mapping festival. Since 2007, it has served exactly that purpose during the two-day Digital Graffiti Festival. In 2025, Digital Graffiti welcomed over 50 artists creating over 70 distinct exhibits to transform Alys Beach in a celebration of digital art powered by projection technology from Panasonic Projector & Display Americas.
To create art at this scale, numerous challenges needed to be overcome by the organizers of Digital Graffiti 2025:
- Varied Architecture: Digital Graffiti transforms the entire Alys Beach community, illuminating narrow walkways, retail facades, and residences. An example of this varied architecture is Caliza Courts, a row of Bermuda-style residences that frame the entrance to Caliza Pool & Restaurant, requiring precise projection technology to illuminate and transform their subtle design elements.
- Large Scale: In addition to the scale of the full festival, individual exhibits also faced challenges of large-scale projection. The Della, a four-story, mixed-use building with a complex façade featuring upper-level porches and a deep arcade, required powerful, large venue projectors that were still capable of producing intricate, artistic imagery.
- Outdoor Installation: An outdoor festival such as Digital Graffiti needs tech that can withstand differing weather conditions. In the Alys Beach community, concerns such as humidity, salt air, and changing ambient light all needed to be considered when deciding what tech to deploy.
To meet these challenges, Digital Graffiti exclusively deployed Panasonic technology solutions. Nearly 100 projectors ranging from 7k to 30k lumens were deployed, including RQ25K and RQ35K 3-Chip DLP models. And, through a partnership with RENTEX, organizers were supported through delivery, staging, and installation of all projection technology, ensuring successful implementation throughout the festival.
Artist and tech consultant Geoffrey Platt described the importance of a trusted technology partner to a festival such as Digital Graffiti, “Panasonic plays a huge role in this festival. What’s been great is having a team that actually listens to feedback and takes input directly from the artists who are using the technology.”
For Over Ten Years, LUMA Festival Has Combined Art with Community
In 2015, the founders of LUMA Festival had the bold vision that their community, located in the upstate New York town of Binghamton, could serve as home to one of the premier projection mapping festivals in the world. A decade later, fueled by the powerful projection technology of Panasonic Projector & Display, LUMA has continued to make good on that vision, offering free access to over 30,000 attendees a night who gather to witness awe-inspiring art rooted in community.
2025’s LUMA Festival may have been the most successful yet, as advancements in projection technology allowed artists to push their creations to new and exciting places:
- Featured exhibits by artists such as Maxin10sity, Glitch, and Romeras explored themes as varied as AI, the golden ratio, and the cycle of enlightenment. Combining visual projection, audio soundscapes, and existing architecture, these featured exhibits pushed the limits of immersive storytelling.
- Many smaller works from artists including Isabel Beavers, Richard Mapes, and Louise Lessel showed that projection mapping and immersive experiences can be breathtaking and thought-provoking at any scale.
- The return of the Peg Johnston Living Lights exhibit reaffirmed LUMA’s commitment to community. A showcase of community art, this exhibit invites artists of all backgrounds to submit their works, assuring that artistic expression remains accessible to all community members.
These innovative works of art resulted in a one-night estimated economic impact of $900,000. And it was Panasonic projection technology, as the exclusive projection technology partner to LUMA, that brought them to life. Smaller, brighter projectors were utilized to create a magical experience for attendees. As LUMA founder Joshua Bernard explains it, “When everything is perfectly aligned, and the projectors are hidden, it appears as though the building itself is glowing from within.”
The Holidays Become an Immersive Experience at Let’s Glow SF
In 2021, the Downtown SF Partnership was looking for a way to celebrate the holidays and welcome back their community after the forced isolation of 2020. Partnering with A3 Visual and Panasonic Projector & Display Americas, they transformed San Francisco’s Financial District and Jackson Square Historic District into an immersive experience celebrating the holidays and community.
Since 2021, Let’s Glow SF has become the largest holiday projection arts festival in the world. 2025’s edition continued to add to that scale:
- 10-day event
- Free entry for all ages
- 19 global artists and content studios
- 9 locations
- Over 128,000 attendees
- Estimated economic impact between $15.2 million and $18.9 million
As with Digital Graffiti and LUMA, Let’s Glow SF presents immersive art at a massive scale, illuminating historic downtown buildings such as the Ferry Building, the Pacific Exchange, and the Hobart Building. However, as a 10-day event, Let’s Glow SF also presents the challenge of longevity. Bright, detailed visuals are needed night after night, without disruption.
For this task, Panasonic provided a mix of PT-RQ35KU and PT-RQ25K 3-Chip DLP laser projectors. These projectors offer high brightness, color precision, and dependable laser performance, as well as the installation flexibility needed to power the art of Let’s Glow SF.
Melissa Buckminster, Director of Marketing & Communications for The Downtown SF Partnership, sums up the value provided by Panasonic projection technology, “The technology is what allows us to make Let’s Glow SF the big, massive event that it is […] we didn’t find anything that we really loved until we started working with Panasonic’s projectors. It’s truly been a game-changer for this event.”
More Ways Panasonic is Partnering to Deploy Immersive Experiences in 2026
2025 was an exciting year for Panasonic Projector & Display, full of partnerships that exhibited the possibilities of projector and display technology. That excitement continues in 2026, with expanded partnerships showing how Panasonic technology can be leveraged across industries.
Displays Modernize the New Sports Arena at the University of St. Thomas
The University of St. Thomas in St. Paul, Minnesota, has some news. After more than a century competing in Division III, they have made the leap into the top tier of college athletics: Division I. This advancement promises stiff athletic competition and much greater fan engagement. To meet this new level of interest, they opened the Lee and Penny Anderson Arena, a state-of-the-art facility meant to serve as both a sports venue and a community hub.
A modern arena needs modern technology designed to support athletes, staff, and fans. For the University of St. Thomas, they achieved this with a vast array of digital displays and a technology partnership with Panasonic Projector & Display Americas.
In all, the arena features over 100 displays that support both the fan experience and arena personnel. High brightness 4k panels from the SQE2 Series, ranging in size from 43” to 86” were installed, including:
- TH-43SQE2
- TH-55SQE2
- TH-65SQE2
- TH-75SQE2
- TH-86SQE2
These displays were strategically placed in concourses, public areas, strength and conditioning rooms, coaches’ spaces, and student support areas. This ensures that resources – including live game feeds and informational displays – are transmitted throughout the arena at all times. Assistant athletic director Mike Gallagher appreciates this versatility, “These displays are crucial to this building—there’s no question. We’re using them for literally everything.”
Panasonic Projector & Display Technology Continues to Advance Storytelling and Immersive Experiences Across Industries
Immersive experiences are much more than just a novelty; they are a powerful storytelling tool being deployed across industries. Large-scale art exhibitions, interactive education, more engaging museums, and mind-blowing entertainment are all being powered by immersive technology.
Panasonic Projector & Display Americas is dedicated to providing the best projector and display technology for immersive experiences and beyond.
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