How MEVIX Is Transforming Immersive Experiences With Modern AV Technology

Immersive experiences are no longer just novelties; they're strategically important. More sophisticated audiences are demanding higher-quality experiences, prompting organizations to fill their event spaces with experiential work that attracts, educates, and inspires people.

Technology convergence is a big part of this new drive for maturity in immersive experiences. The stakes are high, with a global immersive entertainment market projected to reach $442.11 billion by 2030, according to Grand View Research.

We can expect this convergence to spark innovation in several areas, with 4K displays, digital projectors, and other audiovisual solutions coming together to create seamless experiences. We'll see the rise of spatial computing powered by AI and machine learning, along with 8K technology adoption for premium visual quality. Watch for growth in 5G networks and edge computing to enable real-time interactions in virtual spaces.

Aside from audience demands, we're also seeing business collaboration driving immersive adoption. Corporate meeting rooms are transforming with floor-to-ceiling projections for enhanced engagement, while educational institutions are exploring construction-free solutions for flexible delivery of more engaging AV experiences to students. The evolution of hybrid live event technology is also creating demand for seamless integration between the physical and virtual worlds (something for which projection mapping is well-suited).

Engagement is the key metric for businesses of any kind wanting to measure ROI in their immersive experiences. This can also affect other key performance indicators that are more business-dependent, such as visitor retention, student outcomes, foot traffic, or revenues.

Panasonic wanted a cohesive effort to elevate the immersive experience for customers. That's one reason it established Panasonic Projector & Display Americas LLC in April 2025. This B2B company's core sub-brand is MEVIX (Media, Entertainment & Visual Transformation), which it announced at the InfoComm 2025 conference.

"AV professionals today are under growing pressure to deliver bigger, more exciting visual experiences — often with tighter timelines and more complex workflows," explained Panasonic CEO Taka Uchida. "MEVIX answers that challenge with a complete visual experience platform that combines our most advanced projection and display technologies with integrated software, services, and strategic partnerships. It's how we're helping customers simplify the process and amplify the impact."

MEVIX believes that images have the power to connect, move hearts, and shape a brighter tomorrow. To realize that vision, its mission is to evolve AV technology from a hardware-only experience to a holistic platform built on software, services, and partnerships.

Panasonic Projector & Display Americas is working hard to innovate across all parts of the immersive experience pipeline, beginning with hardware.

4K projector technology is breaking new ground in terms of size, brightness, and quality. For example, the PT-RQ45K 40,000-lumen 4K projector has set a new benchmark as the world's smallest and lightest unit. Its compact design matches the RQ35K Series for easy transport and installation compatibility, making it perfect for easy setup and unobtrusive operation in any immersive installation, including temporary events.

The PT-RQ45K features a five-inch color digital display and advanced connectivity options to ensure a high-quality setup, while its UV-coated circuit boards and modular layouts enhance reliability in harsh environments. The 3-chip DLP technology and multi-laser light source underpinning this digital projector guarantee the highest possible quality, while its support for 240 Hz frame rates makes it ideal for the projection mapping applications that integrate virtual and physical environments.

Panasonic Projector & Display Americas also excels at all-in-one DvLED devices that redefine digital display standards. The all-in-one devices' integrated 4K display technology facilitates larger seamless 4K displays without bezels to create stunning immersive effects. The 137" and 165" LED displays combine stunning brightness with an ultra-slim form factor. Available in fall 2025, these units are also designed with the future in mind. They incorporate built-in SDM slots for flexible upgrades, including AVoIP capabilities.

Panasonic also offers specialized projection solutions for creative environments. These include the PT-RQ7 Series, which features Digital Art Mode for enhanced color, contrast, and detail. This unit is designed specifically for immersive experiences in museums, art installations, and themed environments. Its vivid, lifelike visuals are optimized for creative storytelling applications.

Technology and services now provided by MEVIX have created some stunning real-world events.

Sensory Odyssey: Creating a Sensational Storytelling Experience with 4K Laser Projectors

One example is the Sensory Odyssey, a traveling multi-sensory exhibition that blends tactile and olfactory elements with stunning audiovisual technology for an entirely new storytelling experience. The result of a partnership with Muséum national d'Histoire naturelle and International Flavors & Fragrances, Sensory Odyssey has hosted nearly 750,000 visitors across five venues in Paris, Singapore, Rio de Janeiro, Beijing, and Toronto. It included a neuroscience study that measured clear patterns of relaxation and emotional engagement with the exhibition.

"We set the bar incredibly high," explained Gwenaël Allan, creator and founder. "Our goal was to make visitors feel like they had super sensory abilities — to see, hear, and feel nature like never before. The projection technology we used had to be best in class to achieve that."

With that in mind, the audiovisual solutions team paired PT-RQ13K 4K laser projectors with ET-D3LEU100 short-throw lenses to create world-class visuals.

"In scenes like the Rainforest — shot in the Amazon and French Guiana — the projections had to handle countless shades of green, intricate textures, and sharp contrasts between shadow and light," explained executive producer Vincent Demartheu. "Only the PT-RQ13K could deliver the color dynamics and contrast needed for such a hyper-realistic rendering."

Color & Light Festival: Utilizing High-Grade 4K Projectors for Flawless Projection Mapping

Another event where Panasonic technology breathed new life into audiovisuals was the Color & Light Festival in Asbury Park, New Jersey. This event — a business collaboration between PolyOne, LUMA Projection Arts Festival, and A3 Visual  —  used large-format projectors to transform historic buildings. It included seventeen PT-RQ35 3-Chip DLP projectors that illuminated the city's historic Paramount Theater. The technology performed flawlessly despite fog and light rain on the opening night.

"Panasonic projectors were chosen for the Color & Light Festival for one simple reason: they are the best," said co-creator Joshua Bernard, who was also the brain behind the LUMA Projection Arts Festival. "When you've got rain, and you've got situations to deal with, you need a technology to just work, and the technology just works beautifully. Panasonic makes that happen."

BLINK Cincinnati: Bringing Art to Life with Projection Mapping

Transforming urban environments is a common use case for Panasonic's immersive solutions. The BLINK Cincinnati festival has been doing so since 2022. Leveraging large-scale projection mapping, the festival transforms the city's buildings into glowing masterpieces. In 2022 alone, 2.1 million visitors from 29 states generated $126 million in economic impact for the city. They were drawn by exhibits such as the illumination of Cincinnati Music Hall, which used PT-RQ35KU 30,000 lumen and PT-RQ25KU 20,000 4K projectors.

"We're proud to be a part of such a distinctive art experience that draws visitors and artists from across the globe to celebrate the synergy of art and technology," said Panasonic strategic account manager Brian Duffy. "The future of entertainment will be increasingly immersive and transformative. For a moment, the city itself can transform into a canvas for digital artists to showcase their work and visions."

As installations like Sensory Odyssey, Color & Light Festival, and BLINK Festival become increasingly innovative, strategic partnerships become all the more crucial for delivery.

Panasonic's partnership with Artome is revolutionizing mobile AV solutions. A joint development between the two led to the creation of the PT-VMZ-AVCART, an all-in-one presentation system that pairs with Panasonic's VMZ series projectors. The unit is handcrafted in black oak with a built-in 2.1 speaker system and integrated rack. It also features Artome's Hybridock smart docking solution for seamless power, AV, and network connections.

"At Artome, we believe audiovisual technology should adapt to the space, not the other way around," said Jarkko Kaislasaari, CEO of Artome. "Our partnership with Panasonic combines their world-class projection with our mobile intelligent AV platform to deliver a powerful, installation-free solution for education and beyond. It's a smarter, faster, and more flexible way to bring high-quality AV to evolving environments."

One of Panasonic Projector & Display Americas key partnerships is with Igloo Vision, which brings new immersive capabilities to everything from educational setups to business collaboration environments. Studies show 30% higher retention rates in immersive learning spaces compared to traditional environments, which is what makes the Igloo and Panasonic Projector & Display Americas partnership so valuable in corporate ideation centers and immersive meeting rooms for enhanced business collaboration. Igloo integrates Panasonic's PT-RQ7 Series projectors with Media Production Suite software to create interactive environments where participants can engage with projected content on the walls.

"Immersive visuals are transformative, particularly in environments like ideation centers," says Kerry Head, CEO of Igloo Vision. "For example, large consulting firms create these spaces where clients can brainstorm and tackle complex projects with a lot of data. You can display layers of information from various sources on the walls, which enhances collaboration. For example, engineers working on major infrastructure projects can integrate deep technical data with project management tools, ensuring that everyone is on the same page. It's all about creating a space for collaboration."

MEVIX has a bright vision to advance industry capabilities in immersive audiovisual solutions. It achieves this through hardware innovation that delivers captivating, high-impact visual technologies, but complements it with an AV technology partnership strategy that is already unlocking creative and technical possibilities beyond hardware alone.

The MEVIX proposition focuses on integrated solutions. Its complete AV tech ecosystem approach combines projection, display, software, and services to create a seamless end-to-end continuum for customers, while maintaining full compatibility with existing Panasonic Connect professional audiovisual solutions.

The MEVIX "Illuminate the World" brand promise reflects Panasonic's heritage while signaling a bright new direction for the company. This is leading to strong successes as the business grows its presence and impact across North, Central, and South America.

MEVIX has emerged at a critical inflection point for market growth. Its strategic positioning addresses the AV tech industry's evolution from hardware vendors to experience creators. It already has a proven track record demonstrated through successful deployments reaching millions of visitors globally, along with a business collaboration approach that provides scalable solutions for organizations of all sizes.

MEVIX is also future-ready. Its AV tech roadmap is aligned with industry trends toward spatial computing, AI integration, and hybrid experiences. This helps customers invest more confidently in complete audiovisual technology platforms that are ready to evolve with them.

Explore Panasonic Projector & Display Americas solutions now and see what possibilities await for your next-generation immersive projects.