Real Stories. Real Solutions. Real Impact.
What happens when innovation challenges the status quo? TechConnect, a videocast from Panasonic Connect, brings you inside the critical discussions redefining the way we work. Join host David Sholkovitz and top industry leaders as they explore bold ideas, real-world solutions, and what’s next for people, technology, and transformation—one conversation at a time.
The Future of Live Production: How IP Workflows Are Changing the Game
October 14, 2025
This week on TechConnect, host David Sholkovitz talks with Brett Casadonte, president and co-founder of GlobeStream Media, about how IP-based workflows are transforming live event and broadcast production. They discuss how the shift from traditional SDI systems to IP infrastructure is unlocking new levels of creativity, flexibility, and cost-efficiency, enabling teams of all sizes to deliver high-quality, multi-platform content. Casadonte also shares how IP technology is helping smaller organizations democratize live production, the growing impact of livestreaming on social media, and what the future holds for regional sports and direct-to-consumer broadcasting.
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Meet Your Host
David Sholkovitz is the Senior Director of Marketing at Panasonic Connect North America, a leading B2B company that provides device hardware, software, and professional services for the connected enterprise. With over 20 years of experience in strategic marketing, global brand management, product development, and sales leadership, David is fueled by his passion for creating dynamic, electrifying content and narratives that motivates customers, employees, and partners. David’s full-funnel marketing leadership experience spans enterprise and consumer segments, with a strong background in channel, digital, and sales enablement.
David understands the importance of collaboration and actively works closely with business units and stakeholders to drive growth as one cohesive team, encouraging the same open communication and collaboration within the marketing organization. David advocates for customer-centric strategies that engage customers and create loyalty by solving pain points. Leveraging his extensive experience building technology brands and teams, David plans to expand and enhance the Panasonic Connect story by delivering impactful marketing initiatives in North America.