Successful event production, from small gatherings to large conventions, depends on the attendees’ experience. It doesn’t matter how great your offerings are if attendees find themselves lost in your venue or bored by outdated presentations. In fact, one survey of consumers and business buyers found that 88% of customers value the quality of their experience over the quality of products or services.
When your venue hosts an event, creating personal, memorable experiences that seamlessly accommodate what your guests need is imperative. Technology can help. As the busy summer season approaches, AV tech upgrades like cutting-edge projectors and digital displays can elevate your event production, allowing you to create immersive, user-friendly experiences. This ensures more successful events and encourages return visitors who, on average, spend 67% more than new customers.
Digital Displays Convey Information and Provide Personalization to Event Production
For event attendees to have an enjoyable experience, information is key. The more information people have, the more comfortable they will feel exploring and engaging with your event. How you choose to relay this vital information matters.
Incorporating a few strategically placed digital displays can provide an elegant solution to this challenge. Panasonic's detailed 4k digital displays serve as effective communication conduits, enhancing the overall sophistication of your event production while ensuring a seamless experience for attendees.
Digital Maps Help Orient Guests
Professional displays are perfectly suited for orienting guests within an event space. They clearly show the location of important facilities such as exits, bathrooms, family areas, and concession areas without forcing people to have their noses buried in paper maps. This ensures people know where they are and where they’re going while encouraging them to engage fully with their surroundings and everything the event offers.
Professional Displays Disseminate Real-Time Information
Event production often involves managing numerous constantly changing variables. Digital displays enable information to be conveyed to guests in real time so they can make informed choices about how to optimize their experience at the event. Some examples of real-time info that can be updated on displays include:
- Important event announcements, such as when concessions will close or major exhibits are about to begin.
- Notices about exhibits and panels, including key details and any last-minute changes.
- Stats on pedestrian traffic, so people can see where other attendees are congregating.
- For larger events with multiple venues, live streams that connect different locations, even across multiple cities or countries.
Digital Displays Serve as Promotional Opportunities
In addition to conveying information, displays can be used as promotional and advertising spaces. Dynamic advertising with moving images is more likely to catch the eye of eventgoers than static ads. Smart scheduling and automation allow advertisers to ensure their ads reach the largest possible audience, creating maximum ROI and even providing opportunities for real-time promos like limited-time discounts.
Greater Personalization Encourages Guest Engagement
Digital displays also provide opportunities to gather greater analytics and insight into your customer base. This can lead to greater personalization of display content moving forward. Tools such as QR codes and mobile device interaction can also encourage guests to continue interactions beyond the event, extending your reach.
Professional Projectors Create a Wow Factor with Immersive Experiences
Another tech upgrade that can amplify your event production is incorporating professional projectors. These can be used in tandem with displays or independently to create unique, immersive experiences sure to impress attendees.
Immersive experiences open up exciting, creative avenues for event production. They can be used to provide guests with different types of memorable experiences and can be utilized on any scale:
- Igloo Vision: Igloo Vision transforms office and business spaces into immersive experiences that foster greater communication and collaboration. This serves as inspiration for how immersive experiences can be incorporated into smaller events.
- Education: Medium-scale immersive experiences can create impactful and memorable learning environments. The same principles can be used for event exhibits, creating creative opportunities to engage guests and leave them in awe.
- Public Art Festival: When it comes to a large-scale immersive experience, it doesn’t get much bigger than transforming an entire downtown into an art exhibit. For the past ten years, the LUMA Projection Arts Festival has done just that. They show how projection technology can be blended with existing architecture to create an event whose creative scale knows no bounds.
Projectors allow greater imagination to be integrated into event production. The result is more memorable events that can generate exciting word-of-mouth and repeat attendance.
Make Your Event Production Stand Out with Smart AV Tech
Whether you’re planning multiple small events or massive gatherings, AV upgrades enable you to create sleeker, modern experiences for attendees. At Panasonic, we know how to help you maximize your AV tech to get the most out of your investment. See how we can help upgrade your venue this season.
