The broadcast and live production industries are transforming at a rapid pace. Audiences expect more immersive viewing experiences, production teams face pressure to deliver faster and with greater agility, and hybrid workflows are quickly becoming the norm. At NAB NY 2025, Panasonic showcased solutions designed to meet these evolving needs, demonstrating how innovation can empower content creators in a fast-changing landscape.
Meeting Audiences Where They Are: Immersive and Flexible Capture
One of this year’s major trends is the demand for unique, dynamic camera angles, especially in sports broadcasting, where fans want to feel closer to the action. Panasonic’s new AK-UBX100 4K Box-Style Camera answers this call. Its lightweight, compact design allows it to be installed in challenging or unconventional locations, from behind the catcher’s box to the outfield, giving broadcasters the creative freedom to capture shots that were previously out of reach. This flexibility helps networks and streamers deliver the kind of engaging, cinematic coverage that today’s viewers crave.
Immersive and Flexible Capture: Empowering Every Operator
As production environments become more complex and time-sensitive, there’s a growing need for tools that enable operators of all experience levels to capture professional-quality content with confidence. Panasonic is meeting this need with the world’s first auto-focus capability for a 4K studio camera, coming to its flagship AK-UCX100 via firmware update in December 2025. This advancement ensures fast, stable, and accurate focus across a wide variety of lenses, supporting the trend toward streamlined, agile production workflows and helping teams consistently deliver sharp, compelling footage – no matter how quickly the action unfolds.
Smarter Workflows for Hybrid Productions
Hybrid production environments are becoming standard across the industry, blending remote and on-site operations. Panasonic’s Media Production Suite is designed for these evolving workflows, offering advanced plugins like auto tracking for seamless camera control and enhanced production efficiencies. These tools make it easier for teams to manage hybrid events and productions, streamlining resources while maintaining high-quality output.
Seamless Integration for Streaming and Live Productions: KAIROS Platform
Another key trend at NAB NY was the rise of hybrid production environments, where managing multiple video sources and formats is the new standard. Panasonic’s KAIROS Live Video Production Platform, now with optional HDMI input and output boards (AT-KC20M2G and AT-KC20M3G), expands connectivity for the KAIROS Core 200/2000. This advancement allows production teams to handle mixed HDMI/SDI feeds from cameras, replay systems, and graphics without relying on external converters. The result is more flexible, efficient workflows that make it easier to produce high-quality live events across platforms.
Innovation for What’s Next
Panasonic’s NAB NY 2025 showcase was more than a display of new products. It was a clear response to the trends and challenges shaping the future of media production. By enabling immersive capture, empowering every operator, and facilitating seamless hybrid workflows, Panasonic is equipping creators to succeed in a rapidly evolving industry.
As the landscape continues to change, one thing remains constant: the need for reliable, forward-thinking technology partners. Panasonic is committed to helping broadcasters and content creators tell their stories in new, impactful ways – today and into the future.
