TechConnect

Real Stories. Real Solutions. Real Impact.

What happens when innovation challenges the status quo? TechConnect, a videocast from Panasonic Connect, brings you inside the critical discussions redefining the way we work. Join host David Sholkovitz and top industry leaders as they explore bold ideas, real-world solutions, and what’s next for people, technology, and transformation—one conversation at a time.

Mission-Ready Technology: Enabling People, Process, and Innovation Across Defense Operations

January 27, 2026

On this episode of TechConnect, host David Sholkovitz speaks with Max Pino, retired Navy officer, DoD expert, and CEO of a small business, about what it takes to deliver technology that works in the DoD's most complex, high-stakes environments. Drawing on more than 27 years of experience, Max explains why innovation isn't just about adopting new tools - it's about enabling people, evolving processes, and ensuring teams in the field have secure, reliable technology to accomplish their missions. They discuss the realities of modernizing legacy systems, strengthening cybersecurity without overburdening operators, and preparing for emerging technologies like AI and automation. Plus, Max shares advice for the next generation of defense technologists responsible for building resilient, mission-ready systems where failure is not an option.

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David Sholkovitz

Meet Your Host

David Sholkovitz is the Senior Director of Marketing at Panasonic Connect North America, a leading B2B company that provides device hardware, software, and professional services for the connected enterprise. With over 20 years of experience in strategic marketing, global brand management, product development, and sales leadership, David is fueled by his passion for creating dynamic, electrifying content and narratives that motivates customers, employees, and partners. David’s full-funnel marketing leadership experience spans enterprise and consumer segments, with a strong background in channel, digital, and sales enablement.

David understands the importance of collaboration and actively works closely with business units and stakeholders to drive growth as one cohesive team, encouraging the same open communication and collaboration within the marketing organization. David advocates for customer-centric strategies that engage customers and create loyalty by solving pain points. Leveraging his extensive experience building technology brands and teams, David plans to expand and enhance the Panasonic Connect story by delivering impactful marketing initiatives in North America.